Founder Luciane Martins brings a global perspective, innate style, and natural ability to connect with others through her clothing and lifestyle brand, Bouluci Boutique. From living in Brazil, New York, Hong Kong, San Francisco and now San Diego, Luci has melded her collective life experience and fashion sense to create a unique shop for the modern woman.

Born in Brazil, Luci’s first job at 15 was in retail, where she discovered her interest in helping customers look their best. By witnessing first-hand how clothing has the power to transform a woman’s outlook, she realized her passion was to utilize her keen fashion eye to enhance a woman’s natural beauty, making them feel sophisticated and powerful. Hoping to eventually create a boutique of her own, she kept this dream in her mind throughout the years.

Her adventurous spirit eventually lead her to live in New York, where she worked in production at a prestigious jewelry company, and later to Hong Kong, where she found a job at an International Children’s pre-school and worked her way up to become the school’s Principal/Director. In each endeavor, Luci stayed true to her work ethic and interest in helping others realize their true potential, whether through clothing or education.

Currently residing in San Diego, Luci created Bouluci Boutique to put her unique twist on re-defining Southern California style by bringing a curated mix of fashion from Italy and abroad to her shop in Pacific Beach. Each piece is selected for its chic, effortless, and elegant appeal. Her belief is that every woman deserves to radiate dignified beauty and self-confidence.